Bethel Magazine Spring 2019

CAPTIONS: (1947 Logo/Seal): The original Bethel College Logo, printed on the diploma of Bethel’s first graduate, Marcus Krake, visually represents the values upon which Bethel was founded. From the Articles of incorporation (1947), Bethel’s purpose was, “to establish, operate and maintain a college for the education and training of both men and women … to prepare them for pastoral ministry, missionary and other Christian service; in the arts and sciences …” This can be seen in the helm, cross, Bible and words “With Christ at the Helm.” The name “Bethel” was submitted by found J.A. Huffman to the Board of Directors. As he explains in a 1948 article of the Bethel Beacon, “Bethel is a beautiful name, a combination of the Hebrew word Bayith which means house, and El, the first part of the Hebrew name for God, Elohim. The name Bethel then means House of God—a very appropriate name for an institution of this kind.” (1968 Logo/Seal): The official logo of Bethel College was designed to symbolically represent the basic beliefs and commitments of the institution. The logo is composed of: The Lamp of Learning – represents the involvement of faculty and students in a wholesome educational experience; The Cross of Christ – represents the commitments of the Bethel community to Christ and His principles; The Shield – represents Christ’s presence as we participate in our community and the affairs of the contemporary world; The Helm – symbolizes Christ’s guidance to the individual and to the institution. (2006 Seal) – In 2006, the Public Relations Office (now the Marketing and Communications Department) worked with the agency RHB to establish new brand marks. Two seals (corporate and presidential), were created, which incorporate many elements of the 1968 logo, including the shield, lamp, flame, helm, cross, and words “With Christ at the Helm.” New logos were also established in 2006, including a horizontal and stacked version, using the shield/starburst as a graphic element. An alternate version included t he tagline, “Forward, With Christ at the Helm.” NEW LOGO HONORS BETHEL COLLEGE HISTORY BY ER I N K I NZ E L D I R EC TOR O F MARKE T I NG AND COMMUN I C AT I ON Fr m its founding in 1947, Bethel’s valu s h ve b en ref ected in its logo and seal. When considering what the ew Bethel University brand mark would look like, it was important to look to Bethel’s history to inform the future. Four key el ents that were established in t early d y of th college’s history wer id ntified as ss ntial features that w uld remain in th new university marks. These are the cross, shield, flam and helm. “It’s clear that, from the v ry beginning, these four elements were central to the mission and vision f Be l’s founders and therefore ne ded to r main central to ou identity,” says Rich Cummins vice pr sident for ins itutional advanc ment. Cummins overs es Bethel’s Marketing and Communication office, who w rked with Brand Innovation Group (BIG) out of Fort Wayne, Ind., to revise the logo, s al and other brand elements. The team fr m BIG conducted a variety of researc befor updating the marks. “A lot of thought, res arch and discussion w t into th s update,” says Cummins. “We went through multi l rounds of revisions, because we wanted to get these r ght and ake sure we stayed true to the heart of Bethel’s mission. The whole process took m re than s x months.” The new logo, seal, shield and other brand elem nts c now be seen on cam us with spring signage updates. Other communications areas, u h as the websit , social media, admission materials d B th l Magazine, will be updated t roughout the summer and fall. The original Bethel College logo, printed on the diploma of Bethel’s first graduate, Marcus Krake ’48, visually represents the values upon which Bethel was founded. From the Articles of Incorporation (1947), Bethel’s purpose was, “to establish, operate and maintain a college for the education and training of both men and women … to prepare them for pastoral ministry, missionary and other Christian service; in the arts and sciences …” This can be seen in the helm, cross, Bible and words “With Christ at the Helm.” The name “Bethel” was submitted by founder J.A. Huffman to the Board of Directors. In a 1948 article of “The Bethel Beacon,” he explains the meaning behind the name. 1947 “Bethel is a beautiful name, a combination of the Hebrewword Bayith whichmeans house, and El, the first part of the Hebrew name for God, Elohim. The name Bethel thenmeans House of God —a very appropriate name for an institution of this kind.” —J.A. Huffman (LEFT) BEFORE BETHEL COLLEGE WAS FOUNDED, ITS LAND SERVED AS A RIDING ACADEMY. IN JULY 1947, THE STABLE WAS CONVERTED INTO A MEN’S DORMITORY. (CENTER) IN 1971, THE BUILDING WAS USED AS THE CAMPUS BOOKSTORE. (RIGHT) TODAY, IT SERVES AS THE ADMISSION OFFICE; A NEW ADDITION WILL CONNECT HISTORY WITH THE FUTURE THROUGH A WELCOME CENTER, WHICH WILL BE CONSTRUCTED IN 2019. 14 BethelCollege.edu/Magazine