Bethel Magazine Spring 2019

15 Spring 2019 The official logo of Bethel College was designed to symbolically represent the basic beliefs and commitments of the institution. The logo is composed of: The Lamp of Learning – represents the involvement of faculty and students in a wholesome educational experience; The Cross of Christ – represents the commitments of the Bethel community to Christ and His principles; The Shield – represents Christ’s presence as we participate in our community and the affairs of the contemporary world; The Helm – symbolizes Christ’s guidance to the individual and to the institution. In 2006, the Public Relations Office (now Marketing and Communications) worked with the agency RHB to establish new brand marks. Two seals (corporate and presidential), were created, which incorporate many elements of the 1968 logo, including the shield, lamp, flame, helm, cross, and words “With Christ at the Helm.” New logos were also established in 2006, including a horizontal and stacked version, using the shield/starburst as a graphic element. The presidential seal is shown. A corporate version of the seal included the word Indiana at the bottom. 1968 2006 2019 Shield – At the very center of our logo and seal, the shield represents Christ’s presence at the heart of all we do. Flame – Inside the shield, the flame represents both the lamp of learning and the Holy Spirit. The bright, hot center of our mission, the flame conveys the intersection of faith and learning. Like the Missionary Church flame, it has three tips representing the Trinity. Cross – Visible in the top left corner of the shield and completed by the flame’s tip, the cross represents Bethel’s commitment to Christ and His principles. Helm – Bethel’s motto, “With Christ at the Helm,” remains at the bottom of the seal, symbolizing Christ’s guidance over the institution.